What is the average CTR(cost through rate) for an average rated site using google adsense?
Question:
Answers:
CTR is actually click through rate - which is the
CTR = number of clicks / number of impressions
First of all, Adsense TOS prohibits revealing metrics other than earnings. CTR can vary among Adsense publishers and I have not seen any info on the average number. It depends on the
(a) responsiveness of audience to the ads (users looking to book a travel to Spain comes to your site about tourist destinations in Spain then clicks on an ad about hotels in Spain)
(b) ad format
(c) ad placement
(d) ad colors - sometimes ads blended into the content works wonders, but sometimes ads that contrast your site colors work best
(e) number of ad units on a page
If you are referring to EPC or earnings per click, there is no "set" rate for Adsense. Your earnings depend on:
1. keywords shown on your site
2. level of advertiser bidding on your site - e.g. keywords "diamond" is worth more than "squirrel games" because more advertisers are willing to spend money on those interested in diamonds
3. your traffic levels - the more traffic you have, the better
4. your CTR rate - the higher the better and this depends on the responsiveness of your audience to your ads, your ad placement, your ad colors
5. smartpricing - the big unknown in Adsense
One website with the 10,000 uniques a day can earn $50 while another may earn $500. Your mileage varies.
The only way you can learn about how your site will perform with Adsense is through trying it.
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