How can one earn on google adsense?
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Your mileage may vary. No one could predict how much one website could earn. A website with the same amount of pageviews may earn $100 per month while the other website with the same amount of pageviews earn $10,000 a month.
It is important that you experiment, but keep in mind that your mileage varies. Some sites fit so well with Adsense and can earn thousands from it (example is my website), while some can earn very little from it -- EVEN with tremendous amount of traffic. Here's a thread I recently answered where the site owner said that her site was even featured in 60 Minutes show and is enjoying an avalanche of traffic - yet she earns only $10 from it http://answers.yahoo.com/question/;_ylt=...
You have to remember that your income will depend on several factors:
1. keywords shown on your site
2. level of advertiser bidding on your site - e.g. keywords "diamond" is worth more than "squirrel games" because more advertisers are willing to spend money on those interested in diamonds
3. your traffic levels - the more traffic you have, the better
4. your CTR rate - the higher the better and this depends on your ad placement, your ad colors
5. responsiveness of audience to ads
5. smartpricing - the big unknown in Adsense
The only way you can learn about how your site will perform with Adsense is through trying it.
WebmasterWorld has a lot of discussions on Adsense and one of the most active discussions right now is the thread "How I made a Million in 3 Months with Adsense http://www.webmasterworld.com/forum89/12... . The person who started the thread is Markus Finch, who operates the immensely popular online dating website PlentyofFish.com. PlentyofFish.com's business model is different from the subscription based model used by the big online dating websites. Instead of subscriptions, Markus relies on advertising, specifically Google Adsense to derive income from his website. The lessons he shares are:
1. Understand your traffic and how it could affect your keywords.
2. Create sites that will bring in repeat traffic.
3. Have your users create content and lots of it.
4. Do not enter markets with a lot of competition monitized via adsense.
5. Keep your site simple.
6. Learn from various forums and if people are not talking about your market, there is a good chance you will make money.
Markus' website has an impressive Alexa rank of 1,407. What is more impressive is that the site is only a two-person operation, with Markus getting help from his girlfriend unlike his big competitors run by big corporations (e.g. Viacom owns Match.com).
I suggest you read the following articles:
Google Adsense: How Small Business Entrepreneurs can Earn from Online Advertising http://www.powerhomebiz.com/vol123/adsen...
Earning Revenues from Contextual Advertising http://www.powerhomebiz.com/vol139/conte...
8 Tips for Maximizing Contextual Advertising Revenues http://www.powerhomebiz.com/vol146/conte...
Contextual Advertising: Why Are You Earning Only Pennies? http://www.powerhomebiz.com/022006/adsen...
In general, you want to have a web site that draws more traffic. In doing so, you may in turn draw more clicks to the banner ads that Adsense provides for you.
The types of ads also have different weights--apparently some advertisement topics are much more lucrative than others. This is left as an individual exercise.
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