What is the difference between the viral marketing and affiliate programme?
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Viral marketing is the practice of getting a marketing message through people who send recommendations to their friends. You frequently see "Send to a friend" link. These work well because people trust their friends a lot more than they do marketers, and friends tend to know what you may be interested in.
Affiliate marketing is the practice of having vendors sell a company's products and make a commision. For example, could create a web site and sell Amazon.com's book on my web site (maybe it's a specialized site on Music Publishing), each book I sell from people I sent to Amazon from my site would earn me a % of the sale. You can signup to an affiliate network like Linkshare.com to have access to many vendor
s products.
Computer virii spread by copying their own executable code from one file to another. In this way, users who subsequently open the files execute the malicious code and continue to propagate the virus. This type of program is not suitable for marketing. Instead, it is recommended that you affiliate with a reputable source for programming.
On the web, affiliate marketing is a distribution strategy whereby a marketer enlists website publishers, email marketers, etc (collectively known as affiliates) to market their product or service to consumers. When a consumer completes a predefined action, such as making a purchase or completing a lead form, as a result of the affiliates marketing activities the marketer pays some form of commission to the affiliate. This is typically a flat fee for action generated or a percentage based revenue share (such as 10% of every sale).
In viral marketing the marketer is typically communicating with consumers directly by exposing them to some sort of unique content. Consumers then become the distribution source of the marketers message by sending it consumer to consumer (typically through email). Costs to initiate viral marketing campaigns vary but, unlike affiliate marketing, they are typically not fixed to actions taken by the consumer.
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