Please tell me every thing about Google Adsense & methods to increase earnings through it??
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Answers:
WHAT IS IT EXACTLY?
Adsense is a way to monetize and earn money from your site by putting Google ads from their advertising network Adwords. It has been around since June 2003 and Adsense has allowed many website owners to earn from their sites. I highly recommend going through the Adsense Quick Tour to learn more about the program http://www.google.com/services/adsense_t...
HOW DOES IT WORK
You apply and once you get approved, you can put in the Adsense code in your site. Here are the instructions on how to add Adsense codes on your site https://www.google.com/adsense/support/b...
You earn through various ways:
1. Pay per click - this is the common way to earn which is you earn every time a visitor clicks on your ads
2. Pay per impression - an advertiser can specifically target your site and show ads where you earn via cost per 1,000 impression (e.g. you earn every time someone sees your ad, even though they don't click on it)
3. Referral - you can also earn if you refer a visitor to use Adsense or Adwords, download the Google toolbar, etc.
IS IT WORTH IT AND HOW MUCH MONEY PER MONTH DOES IT BRING IN?
Some sites do very well with Adsense (even in the millions of dollars a year) while many more sites do extremely poorly with the program (can't even earn $10 a month). One of the misconception people have about Adsense is they simply slap it in their websites and it will automatically earn them big money -- which is not true as evidenced by the many disgruntled webmasters
Your income will depend on:
- the topic of your site (if you have high paying keywords you stand to earn more)
- responsiveness of users to ad (are visitors coming to your site with blinders in their eye or do they look at the ads as additional complementary resource)
- traffic (you earn more with more traffic, even if you have low paying keywords or other metrics)
- how you implement the ads on your site (some positions and colors work better than others)
To improve the performance of Adsense on your site, Google Adsense Help has good tips on where to put the ads on a blog (their blog heat map). Their tips are as follows: https://www.google.com/adsense/support/b...
1. Blend the ads on your blog
2. Experiment with multiple ad formats and locations
3. Offer readers more options with search and referrals
4. Improve site targeting
One other tip -- choose a blog topic that attracts people looking for ways to spend money (example is a blog that reviews various cameras and photographic equipment); or blogs that attract audiences that advertisers find very desirable such as high income people or tech savvy folks.
Unfortunately, Adsense does not take the place of effective search engine optimization (SEO) of your website and more particularly, webpage(s) .
Even though you recently published your domain name on major major search engines/directories, you may want to consider some simple algorithms which, when observed and committed in designing of a website and placing various critical metatags can surely achieve a high search engine presence and placement.
Design: Should you create an extensive Flash-based website, make sure to fill-in the property entries such as the Title, Description and Keywords. Failing to do so, leaves no hard HTML or ALT resource that can be readily indexed by search robots.
A non-Flash-based website which relies on hard text, is far easier to be indexed by search robots.
Avoid use of frames since any number of search robots are unable to properly classify textual material.
Placement of Metatags:
A ranking or search order does take place with Google and Yahoo and it begins with the Title metag which should consist of no more than 65 characters separated by commas. The Title should describe in generic terms, the goods and services, followed by a location from which the resource is located, i.e., city, state. The placement of a domain name which is not generic within the Title is not appropriate, unless your domain name is a major recognizable brand name.
The second metatag is the Description which is usually 25-30 words to form a complete sentence which best describes the goods and services.
And the very last category - Keywords are also somewhat limited to 15-16 words which can be plural and compound in nature. Again, avoid multiple entries which could be mistaken as "spamdexed entries" which is defined as the loading, and submission of repetitive words into a particular metatag category. "Spamdexing" when discovered on a webpage and reported to Google's spamreport.com can result in the elimination of your website from their search directory.
Here's an example of a very highly-placed website on Yahoo.com: Begin with the search query "pizza downtown los angeles." It will bring up some 1.4 million+ websites as results. Check out where "Pizza Next Door" is ranked. It's in the Top Five! Again, Pizza Next Door's high web presence was achieved by proper web design and placement of relevant metatags according to Yahoo's publication guidelines.
Good luck!
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