How To Promote My New Book (Amazon or Affiliate Program)?
Question:
1. Do I leave fulfillment to LightningSource/Amazon who will charge me 55% right off the top, leaving me with much smaller margins (the cost of the book will come from my share, the remaining 45%) and focus on just marketing the book? If I take this route, then I can't do much for affiliates and Joint Venture partners, but reduces a lot of S&H overhead.
2. Do I do the fulfillment myself, selling the book for lower than Amazon, worrying about shipping and handling (especially international shipments, refunds, etc)? This approach will give help me pay decent amounts to affiliates, JV partners and bulk resellers, but increases my order- processing overhead.
What do you think?
Any thoughts would be greatly appreciated.
Thanks!
Ravi Jayagopal
Author, "No Business Like E-Business"
http://www.NBLEB.com
Answers:
Amazon has the established marketing you'll need, and you build a reputation there.
Have you considered http://www.lulu.com which is print on demand that's free? You'll get a free online store ,and can market that.
Why don't you do both?
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Two things...
Have you thought about delivering your book as an ebook? Why even mess with physical printing of the book until you get really rolling with your marketing?
Who have you identified that will promote the book? What are they used to having as far as affiliate links are concerned?
If you're willing to spend a little money ($65/month), I would sign up for 1ShoppingCart.
Wait a minute... it looks like your book for nbleb.com IS being
handled through 1ShoppingCart
All of the tools you need for effective promotion and distribution of your book will be able to be set up through their system. Why not use them?
And really, I would definitely consider turning your book into a downloadable PDF. It should save you a lot of time, hassle, and money.
Just my thoughts.
Jonathan
http://www.affiliateadvice.us
I think clickbank.com would be good for you. Low set up fee and good options on other types of products you want to promote.
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