Which one is better google adsense or YPN?
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I have been running Adsense since 2003 when it started and YPN since 2005 when it started
What I did was to do a 50-50 test between YPN and Adsense on a new site I have giving both equal impressions and same look and feel. I served the two alternately using a banner ad server.
My 2-months test showed that income from Adsense was 5 times HIGHER than Yahoo Publisher Network. YPN targeting was poor -- and even now they can't seem to make it work properly. I then junked YPN and went full blast with Adsense.
I suggest you do your own A/B test to see what will work best for your site. Your mileage may vary than mine. However, I will not argue with 5x more in income -- so I am with Adsense
We experienced about the same, 5 times more traffic from Adsense, and amazingly, the weekly cost was $160 compared to Yahoo's $200!
try something different other than Adsense or YPN like chitika, Amazon i have just signed in amazon. chitika dinied my request. just checking on these two nowadays, and by the way GOOGLE ADSENSE rocks....
for more surveys http://www.helpadsense.com
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