What is cost per thousand impressions for Google AdSense?
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Answers:
I suggest you go to Google Adsense, click on 'help', then start asking questions. There is a lot of information available.
This is the 1st return when you ask 'CPM':
What are CPM ads?
CPM stands for "cost per 1000 impressions." Advertisers running CPM ads set their desired price per 1000 ads served, select the specific sites on which to show their ads, and pay each time their ad appears.
For publishers, this means revenue in your account each time a CPM ad is served to your page. CPM ads compete against pay-per-click (or CPC, cost per click) ads in our ad auction, so only the highest performing ads will be served to your pages. Advertisers will need to bid a higher CPM than the existing CPC ads in order to show.
CPM ads can be either text or image ads, and are always site-targeted. CPM text ads will expand to take up the entire ad unit. These expanded text ads can be viewed on our Ad Formats page.
Regards, Zyfert
http://spyware.cybersprout.com
The CPM model refers to advertising bought on the basis of impression. This is in contrast to the various types of pay-for-performance advertising, whereby payment is only triggered by a mutually agreed upon activity (i.e. click-through, registration, sale).
For examples see http://www.marketingterms.com/dictionary...
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http://www.helpadsense.com
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